Privacy Policy

Your Privacy Matters

At Hearti, our fundamental philosophy is your privacy and trust. That value powers all of the decisions we make, including how we gather and respect your personal information. We’ve crafted the policy below to be as clear and straightforward as possible. Our aim is for you—our members—to always feel informed and empowered with respect to your privacy.

General Information

This privacy policy (the “Privacy Policy”) describes the personal data we collect about you; how we use, disclose and protect this data; as well as your rights over this data when Hearti Lab collects personal data during your registration with Benefit.X and use of your app.

We protect your personal information using industry-standard safeguards.

We may share your information with your consent or as required by law, and we will always let you know when we make significant changes to this Privacy Policy.

Collection of your personal data

It is a continuing condition of your Benefit.X membership as well as your access to and use of the Benefit.X app that you consent to the collection, use, disclosure and/or processing of your information, including your personal data, by us and all other persons and entities involved in the Benefit.X in relation to and/or for the purposes of the Benefit.X . Express written consent will be sought from you in regards to collecting your personal data e.g., signing a form or checking a box, when you register with the Benefit.X and use your Benefit.X app. Examples of your personal data which may be so collected, used, disclosed and/or processed for the Benefit.X include the following:

your name, your identification number, telephone number, mailing address, transaction details and any other information relating to you which you have provided to us in any forms you may have submitted to us or in other forms of interaction with you;

information about your usage of and interaction with the Benefit.X app traffic data, location data, originating domain name of a user’s internet service provider, statistics on page views, cookies, IP addresses and browser, which we use for administration purposes and statistical analysis.

We may also collect data about you from other sources, in order to help us improve and further personalise our services to you.


You are able to withdraw your express consent at any time by contacting Hearti Lab or amending your personal data by logging on to your Benefit.X account.

Use of cookies

We may also use “cookies” – which are small files stored on a user’s computer when you visit certain webpages. Cookies hold a small amount of information specific to you, and remember your specific activities on the Portal.

Links to third party websites

We may provide links to third party websites and applications on Benefit.X. Such third party websites and applications are subject to their own privacy policies and are not covered by this Privacy Policy. We encourage you to read the privacy policies on the other websites and applications you visit.

How we use your personal data

We will use your personal information for the purpose of managing Benefit.X . We may also use your personal information to understand your habits and behaviour so that we can send you offers and information on things that might interest you and be of relevance to you.

We may use your personal data for one or more of the following purposes:

to help us verify your identity for the purposes of processing your membership application, maintaining and servicing your Benefit.X membership, and processing your Benefit.X points redemption

sending you notifications and marketing messages in relation to the Benefit.X (including via voice calls, SMS, MMS, fax, email or which Benefit.X may have in its records from time to time)

carrying out profiling and statistical analysis to improve services provided to you informing you of changes and development to Benefit.X policies, terms and conditions, website and software application updates and other administrative information

administering and conducting promotions, including announcing the results of lucky draws promotions, contests, identifying and contacting the winners

preventing, detecting and investigating crime, including fraud, and analyzing and managing other commercial risks

customizing the Benefit.X app and its content to your particular preferences

responding to your queries, requests, feedback and complaints

such other purpose as may be specified in a data protection notice given to you at the time your data is collected

Disclosure of your personal data

We may disclose your personal data to agents, our marketing partners, our business partners, our authorised service providers, law enforcement agencies, any companies comprised in our group and/or any relevant party for the following purposes:

administering and conducting member transactions for or in relation to Benefit.X

communicating and providing services, products and benefits to you, including promotions, offers, advertisements offered in relation to Benefit.X

conducting consumer and market related research for Hearti Lab to review, develop and/or improve products and services (including special offers and/or marketing plans) in the Benefit.X

in order to meet the requirements of any applicable laws/regulations, enforceable governmental request or court order

Keeping your data secure

We will use technical and organisational measures to safeguard your personal data, for example:

access to your account is controlled by password and username which are unique to you

we store your personal data on secured servers

Your personal data will be retained in a secure environment and access to it will be restricted according to the ‘need to know’ principle.

Whilst we will use all reasonable efforts to safeguard your personal data, you acknowledge that the use of the internet and/or Benefit.X is not entirely secure and for this reason we cannot guarantee the security or integrity of any personal data which are transferred from you or to you.

Access to personal data

Whilst we will take reasonable steps to accurately record your personal data, we require that you provide accurate and complete personal data, and update such personal data with us from time to time. If you wish to withdraw your consent to any use of your personal data as set out herein, or if you have any questions or complaints relating to your personal data, or if you would like to obtain access and make corrections to your personal data records, please contact our designated Data Protection Officer at, referencing: Privacy Policy.

In addition, you are able to withdraw your express consent at any time by contacting Benefit.X (see above) or amending your personal data by logging on to your Benefit.X account.

Changes to the Privacy Policy

This Privacy Policy is reviewed periodically. We will post any changes to the Privacy Policy on this page. We recommend that you check this page regularly for any updates.

How to contact us

We welcome your feedback and any questions that you may have.

In particular, you may contact us to request that we provide you with access to, or to correct any inaccuracies in your personal data. You may also opt out of any of the terms of this Policy.

If you wish to contact us, you can send us an email at:, referencing: Privacy Policy.

This Privacy Policy was last updated on 1 April 2019.